Our Story

Hey there! We’re Béatrice and Adrianna, the creators behind HowCharming. Our journey began at the age of 15 when we whimsically decided to start a jewelry business. With no prior experience in business or jewelry making, we launched HowCharming on Instagram over a single weekend. For about two years, our business thrived, bringing joy and unique pieces to our customers.

However, as school, friends, and family commitments increased, we decided to pause our venture. But not even a year later, in February 2024, our passion for HowCharming was reignited. This time, we're dedicated to making it ten times better, enhancing the quality of our items for long-lasting wear and by ensuring you are always satisfied with your HowCharming experience.

At HowCharming, we design and handcraft each piece of jewelry ourselves. Our aim is to create pieces that not only look beautiful but also make you feel special. We believe in the power of handmade, personalized jewelry to bring a touch of charm and elegance to your everyday life. Whether you’re looking for something to treat yourself or a gift for a loved one, we want HowCharming to be your go-to destination.

We’re excited to share our journey and creations with you, and we can’t wait to see how our pieces become a part of your story. Thank you for supporting our dream and helping us grow.

- Adrianna and Béatrice ♡