About the founder

Hi! I’m Adrianna, the creator behind HowCharming. I started this journey at 15. I’ve always loved creating and building things from the ground up, and jewelry felt like the perfect medium to bring that creativity to life. Once I committed to starting my own business, I fell in love with the process of growing something that was truly mine.

What began as a small weekend project on Instagram with a friend quickly became so much more than I ever expected. Toward the end of high school I stepped back as life got busy, but my passion for building and creating never left. In 2024, I relaunched HowCharming with a fresh vision inspired by color, bright days, and a sense of adventure. I wanted to design pieces that felt lighthearted yet lasting. Jewelry you can throw on every day, travel with, and feel good wearing.

Today, I design every piece myself and work with a small team who helps bring each design to life. Each piece is made with care, focusing on styles that are beautiful, durable, and meant to be layered and lived in. Whether it’s something you wear daily or save for special moments, I hope my jewelry helps you feel confident, creative, and a little more like yourself.

Thank you for being part of this dream and helping HowCharming grow. There’s so much more to come.

Adrianna ♡

Brand Story

HowCharming is a Montreal-based handmade jewelry brand rooted in ease, joy, and everyday wear. Each piece is created to be styled freely and layered naturally, so you can express your personality without feeling tied to trends. The designs are lightweight, comfortable, and versatile, making them simple to incorporate into daily life.

Inspired by nature, color, and Quebec’s changing seasons, the pieces feel warm, personal, and effortless. They’re thoughtfully designed to pair well together, so you can create new combinations with fewer items and mix them with jewelry you already own. It’s all about intentional design and pieces that feel easy to reach for again and again.

HowCharming celebrates local craftsmanship through jewelry made to fit naturally into real life, pieces that feel personal from the moment you put them on.

♡