Our Story

Hey there! I’m Adrianna, the creator behind HowCharming. I started this journey at 15—not because I had a deep love for jewelry at the time, but because I’ve always been a creative person who loved building projects from the ground up. Jewelry felt like something I could realistically make and share, so I decided to give it a try.

The moment I committed to starting my own business, I became passionate about growing something that was truly mine. It started as a fun weekend project on Instagram with a friend and quickly grew into something much bigger than I imagined. Since then, HowCharming is something I pour my heart into every single day.

Toward the end of high school, I took a step back from the brand as life got busier—but my passion for running and growing a small business never faded. In 2024, I relaunched HowCharming with a fresh vision—inspired by colour, bright summer days, and a sense of adventure. I wanted to design jewelry that felt lighthearted yet lasting—pieces you could throw on every day, travel with, and feel good in.

Today, I personally design and handcraft each item with care, always striving for pieces that are stylish, durable, and made to layer and be lived in. Whether it’s something you wear every day or save for special moments, I hope my jewelry makes you feel confident, creative, and a little more like yourself.

Thank you for supporting this dream of mine and helping HowCharming continue to grow. There’s so much more to come, and I can’t wait to share it with you.

Adrianna ♡