Our Story

Hey there! I’m Adrianna, the creator behind HowCharming. This journey began when my friend Béatrice and I decided to start a jewelry business at the age of 15. With no prior experience, we launched HowCharming on Instagram over a single weekend. For two years, our business thrived, bringing joy to our customers with unique, handcrafted pieces.

As life got busier with school, friends, and family, we took a break from the business. However, in February 2024, Béatrice and I reignited our passion for HowCharming and relaunched the brand together, determined to make it better than ever. This past September, Béatrice decided to move on to other projects. Her contributions were invaluable, and I’m grateful for everything she did to help build HowCharming.

Today, I’m proud to lead HowCharming and continue the journey we started. I personally design and handcraft each piece, ensuring the highest quality and attention to detail. My goal is to create jewelry that not only looks beautiful but also makes you feel special. Whether you're treating yourself or searching for the perfect gift, HowCharming is here to add a touch of charm to your everyday life.

Thank you for supporting my dream and helping HowCharming grow. I can’t wait to see how our pieces become part of your story.

Adrianna ♡